Families and Investors Drive the Local Real Estate Market
The Italian real estate market is experiencing a unique phase: while mortgage applications are on the rise, more than half of property transactions occur without bank financing. This national trend is also reflected locally and offers important insights for those looking to sell or buy a home in Reggio Emilia.
According to the latest industry analyses, in 2025, 51.4% of homes in Italy were purchased without a mortgage. This figure highlights the increasingly significant role of private liquidity in supporting the real estate market.
The Reggio Emilia Real Estate Market: What's Happening
In the Reggio Emilia area, similar dynamics to the national level are observed:
Mortgage applications are increasing, especially among young couples. However, a significant portion of transactions occurs: Without financing. With personal capital. Through chain sales (those who sell also buy).
This means that:
The local market is supported by families with savings. Real estate investors are increasing. In many cases, the time to sell is shortening.
Who Buys a Home Without a Mortgage in Reggio Emilia
The profile of the buyer without financing is quite clear even in the Reggio context.
Main Age Groups
45-54 years: the most active group. 35-44 years: growing. Under 34: present but with greater reliance on mortgages.
Types of Buyers
Couples and families with savings. Owners selling to change homes. Local investors.
Why Homes Are Bought Without a Mortgage
The main reasons in Reggio Emilia mirror the national ones.
1) First Home
About 60% of purchases without a mortgage. Often involves: Couples with dual incomes. Families selling a property to buy a new one.
2) Real Estate Investment
About 30% of transactions. Main reasons: To generate rental income. To protect savings from inflation. To diversify assets.
In Reggio Emilia, there is a particular demand for:
Small and medium-sized properties. Properties close to the center. Areas well-served by transport and services.
3) Second Homes
About 11% of transactions. Often purchased by: Local families. Residents looking for a solution for children or parents.
The Role of Investors and Foreign Buyers
In the Italian real estate market, and partly in the Emilia market, the presence of foreign buyers is growing:
In 2019, they represented about 6% of transactions. By 2025, they exceeded 12%.
Italy is seen as:
A safe country for investment. A destination with a high quality of life. A still competitive real estate market compared to other European countries.
What It Means for Those Looking to Sell a Home in Reggio Emilia
This trend has tangible effects for sellers.
Main Advantages
Many buyers do not depend on a mortgage. Faster negotiations. Lower risk of bank rejection.
Winning Strategies
To sell well in Reggio Emilia today, it is essential to:
Position the property at the right price. Present it professionally. Target both: First-time home buyers. Investors.
A Market Supported by Liquidity
The data shows a key aspect: the real estate market does not rely solely on banks but primarily on the spending power of families.
Today:
Over half of homes are bought without a mortgage. Families with savings drive the market. Investors are increasingly active.
For those looking to sell a home in Reggio Emilia, this means facing:
A dynamic market. Ready buyers. Concrete opportunities if the sale is managed professionally.
N.B. 2026
Article from ilSole24ore by Rossella Savojardo on 06/02/2026